Friday, December 27, 2019

Information System Briefing - 734 Words

Information System Briefing Understanding how goals of an organization and the roles of its stakeholders affect the selection process of an information system is vital to the success of that project. To ensure the execution of this task as well as its organization, efficiency, and accuracy, key leaders join creating a team of professionals ready for implementing change (Wager, Wickham Lee, Glaser, 2009) . Learning how to select and acquire an information system, goals that should drive it and the roles of stakeholders is imperative to keep the project from failing. Selecting and Acquiring an Information System The process for selecting and acquiring an information system begins when the benefits of the current system no longer†¦show more content†¦The charge guides the group in tasks that include screening the marketplace and vendor profiles that ensure the consideration of all options, including what determines system goals, and prioritizes, and defines system requirements.(cite) Additionally, the stakeholders combine all established system requirements into a package to for viewing by third party assemblies, which creates a request for proposal (RFP) or a request for information (RFI). Vendors view these to determine if their product meets the needs of the organization (Wager, Wickham Lee, Glaser, 2009) . Conclusion. Each aspect must hold its importance so stakeholders can effectively select and acquire a new system. It takes a strong leader to guide the best of each department in selecting an information system to share the organization. Goals should arise from analyzing previous system errors so that they strategically improve those errors. Clearly communicating, developing, implementing, and maintaining goals and outcomes during the strategic change of an information system are vital to say the least. Wager, K. A., Wickham Lee, F., Glaser, J. (2009). Healthcare Information Systems (2nd ed.). San Francisco, CA:Show MoreRelatedInformation System Briefing997 Words   |  4 PagesInformation System Briefing Jennifer Randall HCS/483 April 17, 2012 Calethia Williams, MSHCM Information System Briefing In today’s modernized society, health care organizations rely heavily on information systems. Information technology has improved tremendously over the years, becoming a major advantage to the health care industry. With proper planning, development, and management, information technology can bring about countless efficiency in structural maneuvers. With the constantRead MoreBriefing on the Selection and Acquisition of a Healthcare Information System924 Words   |  4 PagesBriefing on the Selection and Acquisition of a Healthcare Information System Executive Summary In defining the selection and acquisition framework for the healthcare information system under consideration, the creation of an Information technologies (IT) strategic plan is first needed. By definition, an IT strategic plan defines in very specific terms how a proposed IT system will align with and contribute to the strategic plans, objectives and goals of a healthcare organization (Davis, AdamsRead MoreCIO Briefing for Information System Acquisition in a Healthcare Organization816 Words   |  3 Pagesï » ¿Briefing for CIO Information System Acquisition Executive Summary The acquisition of an information technology (IT) system by a healthcare organization must incorporate several different concerns. Generally, there is a process by which the organization determines what functions and capabilities are essential for the new IT system to provide. Much of that concern is dictated by specific goals of the organization, its mission, and the operational elements of the organization. Most importantlyRead MoreLaudon - Business Information Systems16132 Words   |  65 PagesDistinguish between a computer, a computer program, and an information system. What is the difference between data and information? The computer is one physical part of the information system. The program is what operates the computer. An information system is the physical system including computers and networks, software (programs), people who operate the system, and the procedures for operating the system. Data is the basic raw element of facts, information is the processed data that is useful and meaningfulRead MoreAccounting Attachment Report5336 Words   |  22 Pagesindustry. In applying academic material, it is understood more and in familiarising with the work environment, a career option can be chosen. Part of the attachment was for students to create networks. networks are useful in securing jobs and getting information about the industry. 1.2 Methodology The industrial attachment was conducted over the period between May 10th and July 27th 2012. This period amounted to a total of 10 weeks over the school holidays. It was after the third year of study in the degreeRead MoreSystem Briefing999 Words   |  4 PagesSystem Briefing By: LaTreena Alexander HCS/483 April 22, 2013 Augustus Scarlato Once an employee begins employment with a company he or she must first go through completion of the internship program. During the program the employee has a very important briefing that he or she completed on time, and then presented to the CEO of the company. The guidelines required to complete the briefing assignment consist of the explaining in detail the selection process, and how it was affectedRead MorePurpose And Scope Of Communications Management Plan Essay905 Words   |  4 Pagesproject information. It also provides appropriate methods for information collection, screening, formatting and distribution of project information. Additionally, it provides an understanding among project teams regarding actions and processes necessary to facilitate the critical links among people, ideas, and information that are necessary for project success. Communications planning activities identify the appropriate level of communication for each project stakeholder, what information shouldRead MoreThe Role Of Supervisory Administrative Support Specialist For The Drug Enforcement Administration, New York Division ( Nyd )1584 Words   |  7 Pages †¢ DEA recently implemented a new system to account for all OGV’s and their expenditures. The Financial Reconciliation Module (FIRM) system was created to reduce paper usage and to electronically track all vehicle activities. The FIRM system is tied to the financial and property system and the banking institution. I was responsible for training the NYD Vehicle Unit Staff and provided recommendation to HQ’sRead MoreCriminal Justice 1011582 Words   |  7 PagesHowever, in the absence of probable cause, the courts may or may not sign a search warrant. (which is a minimal constitutional standard). (Neubauer, 2004) The precise meaning of probable cause and how it is met can be explained as: The total information of what law enforcement officers have heard, or had known or observed. Probable cause will not rest until the facts supporting the warrant are asserted by the officers as being valid and true to the best of his knowledge. -------------------------------------------------Read MoreMeeting Hall s Marketing Activity Implementation Plan Essay1205 Words   |  5 PagesBriefing agenda Briefing date: 10 January Briefing time: 10.00 am Briefing duration: 2 hrs Team building activity 1. Provide comfortable rest place for breaks. 2. Develop and schedule lunch and learns for employees. 3. With team building fun and fitness in mind, you can schedule fitness sessions in your workplace for employees. Email: To: bob@barkly.com.au; ben@barkly.com.au; Dan@barkly.com.au; becky@barkly.com.au; dave@barkly.com.au; Jane@barkly.com.au; Cc: Jane@barkly.com.au; Bcc: Jane@barkly

Thursday, December 19, 2019

The Business and Financial Analysis of Maldives Industrial...

OXFORD BROOKES UNIVERSITY RESEARCH AND ANALYSIS PROJECT The Business and Financial Analysis of Maldives Industrial Fisheries Company Limited From 1st January 2006 to 31st December 2008 Prepared by: Word count: 6486 words TABLE OF CONTENTS EXECUTIVE SUMMARY 5 PART 1 PROJECT OBJECTIVES AND 6 OVERALL RESEARCH APPROACH 6 1.1Intoduction 6 1.2 Selecting the Topic 6 1.3 Reason for Choosing â€Å"Mifco† 6 1.4 Principal Activities (Mifco) 7 1.5 Project Aims and Objectives 7 1.6 Research Questions 8 1.7 Overall Research Approach 8 1.8 Conclusion 9 PART 2 INFORMATION GATHERING AND 10 ACCOUNTING/BUSINESS TECHNIQUES 10 2.1 Introduction 10 2.2 Sample Design and Data†¦show more content†¦It also allowed the use of raw data and analysis it in a real context, which I found challenging and would test my understanding of the subject area. The topic is interesting; mainly it necessitates analyzing the financial situation of a company. As a professional student, it helps me to learn more and exercise the analysis in a more practical manner. 1.3 Reason for Choosing â€Å"Mifco† The project is based on Maldives Industrial Fisheries Company (Mifco), because it is one of the best leading companies of Maldives. Also it is a company that contributes to the development of the fishing community. Mifco, officially incorporated in November 1993, spearheads fisheries contribution, development and strengthening based on the livelihood of over 20% of the population, employing no less than 11% of the labour force. Mifco pioneered and now leads the development and interest of the fishermen and the fisheries sector. The second largest occupation next to tourism; fishing is in the blood of the Maldivian people. Mifco owns and manages three main operational centers across the country; these in turn are backed up by a fleet of carriers and collector vessels. The products are environment friendly, emphasizing on the uniqueness of the ‘Maldivian touch’ and a distinct Maldivian feel to the end product. Modern collection system implemented on the operation centers and outlets mean that variousShow MoreRelatedEnvironmental Impacts of Tourism6014 Words   |  25 Pagesextraction of water, this can result in water scarcity. If the water comes from wells, overpumping can cause saline intrusion into groundwater. Golf resorts are more and more often situated in or near protected areas or areas where resources are limited, exacerbating their impacts. An average golf course in a tropical country such as Thailand needs 1500kg of chemical fertilizers, pesticides and herbicides per year and uses as much water as 60,000 rural villagers. Source: Tourism Concern | LocalRead MorePrimary Sector of Economy17717 Words   |  71 PagesThis is contrasted with the secondary sector, producing manufactures and other processed goods, and the tertiary sector, producing services. The primary sector is usually most important in less developed countries, and typically less important in industrial countries. The manufacturing industries that aggregate, pack, package, purify or process the raw materials close to the primary producers are normally considered part of this sector, especially if the raw material is unsuitable for sale or difficultRead MoreEdexcel Igcse Economics Answer49663 Words   |  199 Pagesproduction. The owner of the business is reducing supply because costs are rising. Wages have increased significantly, gas has gone up by 30 per cent and the rent on the factory has just increased by  £2,000. These rising costs have resulted in the business cutting back production.  © Pearson Education Ltd 2010 7 (b) The owner has asked the production manager to lay off four members of staff. This is presumably in response to rising wages and other costs. The business is cutting back on production

Wednesday, December 11, 2019

Revenue Generation for Twitter

Question: Discuss about the Revenue Generation for Twitter. Answer: Introduction Twitter is a social networking and micro-blogging service that enables users to communicate each other using the Twitter platform. The mission of the company is to empower individuals to create and share ideas and information with the world freely. Twitter offers a medium of self-expression and provides a platform to communicate globally in real time. The messages or tweets are limited to 140 characters to support SMS-based messaging system, as most of the users use the service through mobile devices. A user of the service has the option of choosing the individuals or groups to follow and this activity can be asymmetric (About.twitter.com 2016). In this report, the prospect of charging users of Twitter, the impact of taking the step and survey of techniques to accomplish the task of charging the user will be discussed. Twitter should start charging the usage of Twitter Twitter, Inc. is a San Francisco based company that was created by Evan Williams, Biz Stone, Noah Glass and Jack Dorsey in March 2006. The company initially started as a project, named twttr, in the podcasting company Odeo because the domain Twitter was occupied by a bird enthusiast. The company, however, took over the domain name a few months after its launch and renamed the service. The founders formed Obvious Corporations that took over Odeo and its components. Twitter was incorporated in Delaware and went public on 2013 trading under the New York Stock Exchange. According to company reports dated June 2016, the number of monthly active users, or MAUs, is 313 million and 79% of the accounts in Twitter belong to users outside the United States. The company has 35 offices around the world in which 3860 employees work globally. Majority of the users (89%) access the service using mobile devices and the service 40 different languages. Users are not directly charged for the use of the service. The creation of content by users drives in more users and increases activity in the network that attracts more users and this user base exerts a pull on advertisers and platform partners, consequently generating revenue for Twitter. Precisely, advertisement is the primary revenue generation method of Twitter. According to BBC (BBC News 2016), promoting tweets, accounts or trends are the three alternates of advertisement an individual or group have on twitter. Twitter follows pay-per-click (PPC) internet business model and charge advertisers based on the activity their content generates, including retweets. The priority of displayed content is another factor for which Twitter charges its advertisers. Other revenue generation activity includes data licensing. Twitter allows companies and organizations to analyze the data generated by its users, to conduct market research and interpret market sentiments (Rosenthal et al. 2014). According to Forbes (Forbes 2016), the business model of Twitter is broken because the interests of its stakeholders (users and advertisers) are contradictory. Users of Twitter or any other service prefer receiving relevant content only, whereas advertisers want to reach out to every individual. Display of irrelevant adverts annoys the user that leads to the decline in the use of Twitter, the result of which would be the decline in advertisers. Charging the users for the use of Twitter is the only viable option for Twitter to balance the user experience on Twitter and revenue generation for the company. Pros and cons of charging individual user Twitter faces considerable financial loses with its business structure, even with a user base over 300 million. The company had a staggering rise in its user base during the initial years. The company has reached its saturation point, and the growth in users has been stabilized. The generation of revenue by the company is dependent on its advertisers and advertisers are largely drawn to the increase of users and user activities on the platform. The advertisement activity also needs to be limited as increased adverts might affect the user base of Twitter adversely (NASDAQ 2016). Charging the users of Twitter will have prominent effect on the business. The company will be able to generate revenue without relying completely on its advertisers and platform partners. The independence will enable the company to shift its focus completely on its users and enhance the user experience on the platform. Betterment of the platform will attract more users to twitter that will result in increased attention from advertisers. Broad user base and user satisfaction will dictate Twitters demand among advertisers and generate quality revenue for the company. Users are used to perceiving Twitter as a free service and making the service chargeable will definitely hit its user base. The affect however depends on the charge imposed and the necessity of Twitter among the users. A subtle fact to be understood is that a user unwilling to pay a nominal fees for the use of a service as Twitter will rarely be affected by the advertisements and hence is not of consequence to the advertisers. The charge will also purge the platform from fickle users (Sanghoee 2016). Twitters real-time broadcasting capabilities make it a competitor of Facebook and Google. Twitter uses interest graphs to understand and predict user preferences and provides live feedback from person of interest. The company is trying to enhance its user base by providing live streaming facilities. The company paid $10 million to own the rights of live streaming the National Football League (NFL) of the United States. This activity is supposed to spur the user base of Twitter and offer the company new users. Facilities of this magnitude will attract more users and the existing user base will not be affected by a nominal charge. Recommendations Charging an online service has a number of approaches and Twitter has a number of options to choose. The identification of the appropriate charging mechanism that is suitable for its business and aligned with its user requirements is vital. Monthly or annual subscription charge Monthly or annual subscription charge is the most common and convenient candidate. Users will pay a periodic subscription charge in this method, in order to avail the service for the period. The charge may include factor like economy of the region and popularity of the application. The simplicity of the charging mechanism makes it the most favorable technique. On demand charge/ Charge per tweet On demand charge or charge per tweet is another candidate. Users will pay for the number of tweets they post. This technique has the added advantage of keeping the platform clean from irrelevant content and the most relevant and important contents will be available online (Khraim 2015). Charging the followers A large quantity of Twitter users are interested in following certain individuals or user groups. Charging the followers offers an enormous prospect of generating revenue. Profiles of celebrities, politicians and leaders possess a huge number of followers, as Twitter offers real time feeds. This facility, however, is free. Maintenance of the traffic, however, incurs cost from the companys end. Ad free Twitter Another charging technique is to let a user have an ad free experience for a price. This offers the user the option to choose from a better user experience or a free use of service with adverts. All the techniques offer individual prospects and their incorporation depends on the business strategy of Twitter and its user preferences. Conclusion Twitter offers an enormous potential with its simple structure and global reach. The prospect of reaching millions of people in real time is the foundation of Twitters success. Charging the user for the use of Twitter will enable the company to be financially independent from its advertisers and platform partners; but charging the user has the prospect of affecting the user base of Twitter directly. The implementation of the charging process should be gradual and undertaken only after understanding the sentiments of its users and analysis of the market.The service however is completely dependent on its users. The loss of user base will be the end of Twitter. This aspect of the business makes the alignment of Twitters financial requirements with its user interests, imperative. The company has a bright future if it is able to adapt itself to market requirements and undertake apt strategies in the process. References "Using Interest Graphs to Predict Rich-Media Diffusion in Content-Based Online Social Networks." (2015). About.twitter.com. (2016).Company | About. [online] Available at: https://about.twitter.com/company [Accessed 28 Nov. 2016]. BBC News. (2016). How does Twitter make money? - BBC News. [online] Available at: https://www.bbc.com/news/business-24397472 [Accessed 28 Nov. 2016]. Forbes.com. (2016).Forbes Welcome. [online] Available at: https://www.forbes.com/sites/jerrybarca/2016/09/16/twitters-nfl-live-streaming-debut-commence-cable-cutting-sports-fans/#60c076f31c0d [Accessed 28 Nov. 2016]. Forbes.com. (2016).Forbes Welcome. [online] Available at: https://www.forbes.com/sites/currentaccounts/2016/07/18/twitter-should-charge-membership-fee/#3a318c3162f2 [Accessed 28 Nov. 2016]. Forbes.com. (2016).Forbes Welcome. [online] Available at: https://www.forbes.com/sites/greatspeculations/2016/02/12/twitters-business-model-remains-broken-stock-price-too-high/2/#42aa7dd5533a [Accessed 28 Nov. 2016]. Khraim, H.S., 2015. The Effect of Using Pay Per Click Advertisement on Online Advertisement Effectiveness and Attracting Customers in E-marketing Companies in Jordan.International Journal of Marketing Studies,7(1), p.180. NASDAQ.com. (2016).TWITTER, INC. (TWTR) IPO. [online] Available at: https://www.nasdaq.com/markets/ipos/company/twitter-inc-763922-73652 [Accessed 28 Nov. 2016]. NASDAQ.com. (2016).TWTR Income Statement. [online] Available at: https://www.nasdaq.com/symbol/twtr/financials?query=income-statement [Accessed 28 Nov. 2016]. Rosenthal, S., Ritter, A., Nakov, P. and Stoyanov, V., 2014, August. Semeval-2014 task 9: Sentiment analysis in twitter. InProceedings of the 8th international workshop on semantic evaluation (SemEval 2014)(pp. 73-80). Sanghoee, S. (2016).Why Twitter should charge per tweet. [online] Fortune. Available at: https://fortune.com/2014/02/21/why-twitter-should-charge-per-tweet/ [Accessed 28 Nov. 2016].

Tuesday, December 3, 2019

Juilliard School free essay sample

Tuition for the school is $33,630 a year, and seventy-six percent of those attending will receive financial aid (â€Å"Summary†). There are eleven majors offered at Juilliard: Acting, Conducting, Dance (General), Jazz/Jazz Studies, Music Performance (General), Music Theory and Composition, Piano and Organ, Playwriting and Screenwriting, Uncategorized, Stringed Instruments, and Voice and Opera (â€Å"The Juilliard School†). Juilliard is noted for its notorious alumni such as Yo-Yo Ma and John Williams. Yo-Yo Ma was born in 1955 and studied at Juilliard at a very Young age. He has won fifteen Grammys (â€Å"Yo-Yo Ma†). John Williams is an American Composer who attended the school in 1955. Williams has written many notable film scores such as Star Wars, E. T. , Indiana Jones, Jaws, and Superman. He has won five Academy Awards, seventeen Grammys, three Golden Globes, two Emmys, and five BAFTA (British Academy of Film and Television Arts) (â€Å"John Williams†). Juilliard has the world’s largest collection of pianos of any college (253), and offers may different extracurricular on campus such as Choral Groups, Dance, Drama/Theatre, Jazz Band, Music Ensembles, Opera, Student Newspaper, and Symphony Orchestra. We will write a custom essay sample on Juilliard School or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Juilliard is ranked #2: Top Music School in 2012, just under the Eastman School of Music. Juilliard is a prestigious, yet small school that boasts the second best music education in the country, some of the most notable alumni, and a charming history. It is the college that many young people wish to attend.

Wednesday, November 27, 2019

Explain the Determinants of Personality Essay Example

Explain the Determinants of Personality Paper Ans. Personality is the outcome of a continuous personal quality development process. The role of personality becomes clear in a particular situation. Personality is recognised in a situation. It is the result of personal quality interaction in a particular condition. The major determinants of personality of an individual are given below: Biological Factors Heredity: Heredity refers to those factors that were determined at conception. Physical stature, facial attractiveness, sex, temperament, muscle composition and reflexes, energy level, and biological rhythms are characteristics that are generally considered to be either completely or substantially influenced by who your parents were; that is, by their biological, physiological, and inherent psychological makeup. The contribution of heredity to personality development is vividly clear for developing external appearance, behaviour, social stimuli, self inner awareness, organising traits, etc. Brain: Brain has a great impact on personality. The psychologists are unable to prove empirically the contribution of human brain in influencing personality. Father and children generally adopt the same type of brain stimulation. The differences are caused by environment. Electrical stimulation of brain (ESB) and split brain psychology (SBP)are the outcome of genetic transmision. The are helpful in moulding employees behaviour. ESB is used for motivating employees towards better performances. We will write a custom essay sample on Explain the Determinants of Personality specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Explain the Determinants of Personality specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Explain the Determinants of Personality specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Managers are trained to use SBP for mobilising employees for proper behaviour. Physical Features: Perhaps the most outstanding factor that contributes to personality is the physical stature of an individual. An individuals external appearance is proved to be having a tremendous effect on personality. For example, the fact that a person is short or tall, fat or thin, handsome or ugly, black or whitish will undoubtedly influence the persons effect on others and in turn will affect the self-concept. A persons physical characteristics may be related to his approach to the social environment, to the expectancies of others, and to their reactions, to him. These in turn may have impact on personality development. Environment Cultural Factors: The accepted norms of social behaviour are known as culture. Culture was traditionally considered as the major determinant of an individuals personality. The way in which people behave with others and the driving force of such functions are considered significant components of culture. The ideology of the culture is imitated by the following generations. The personality attributes of independence, aggression, competition and cooperation are the outcomes of cultural interaction. Religion: Religion plays a significant role in shaping ones personality. Hindus have different personalities from those of Sikhs and Muslims. Children in Hindu societies learn from the very beginning about hard work and god-fearing attitudes. Christians are open, independent, and cooperative. Family: Children learn from their parents, sisters and brothers. amily is the first factor affecting personality development, after hereditary characteristics are endowed. Rich people have different personalities from those of poor. Children nurtured under a warm, loving environment are positive and active as compared to children neglected by their parents. Parental Influences: The positive and negative personalities of children are dependent on their parents characteristics and mutual behaviour. Childr en develop negative personalities if their parents dont have good relationship. Proper parental guidance to children makes them active and efficient. Situation Situation further influences the effects of heredity and environment on personality. A individuals personality, while generally stable and consistent, does change in different situations. Different demands in different situations call forth different aspects of ones personality. It has been observed that many arrogant and indisciplined employees become humble and disciplined in a particular situation. Those having a criminal background may become powerful and strong administrators, dominant politicians, etc.

Sunday, November 24, 2019

Chemical Composition of Petroleum

Chemical Composition of Petroleum Petroleum or crude oil is a complex mixture of hydrocarbons and other chemicals. The composition varies widely depending on where and how the petroleum was formed. In fact, chemical analysis can be used to fingerprint the source of petroleum. However, raw petroleum or crude oil has characteristic properties and composition. Hydrocarbons in Crude Oil There are four main types of hydrocarbons found in crude oil. paraffins (15-60%)naphthenes (30-60%)aromatics (3-30%)asphaltics (remainder) The hydrocarbons primarily are alkanes, cycloalkanes, and aromatic hydrocarbons. Elemental Composition of Petroleum Although there is considerable variation between the ratios of organic molecules, the elemental composition of petroleum is well-defined: Carbon - 83 to 87%Hydrogen - 10 to 14%Nitrogen - 0.1 to 2%Oxygen - 0.05 to 1.5%Sulfur - 0.05 to 6.0%Metals - 0.1% The most common metals are iron, nickel, copper, and vanadium. Petroleum Color and Viscosity The color and viscosity of petroleum vary markedly from one place to another. Most petroleum is dark brown or blackish in color, but it also occurs in green, red, or yellow.

Thursday, November 21, 2019

Quantitative and Qualitative Research Methods Assignment

Quantitative and Qualitative Research Methods - Assignment Example The dissertation will use varied ways of collecting data from a structured perspective under quantitative methodology. This may include the use of questionnaires, psychometric tests, experiments, interviews, sampling, and observations. Questionnaires and interviews: These data collection methods are effective because they enable the researcher to gather adequate information and measure the views or opinions of many respondents. Therefore, it has a limited effect on its reliability and validity since the researcher can pack the enriched explanations and it can untangle complex research problems. Experiments: This method is effective because it will enable the researcher to produce causality statements by using controlled experiments. It is reliable and sound effects because the researcher replicates dependent information. He or she is able to control the experiments; thus offering unambiguous answers to the research question. Sample survey: This method is vital because the researcher will employ design method that will enable him or her to cover a wider area within the controlled population. It is reliable and sound effects because it saves time and narrows the research design. Observations: This data collection method is significant because it provides first-hand information, which is not biased. It is reliable and genuine because the data collected is original and is not subjected to any changes since the observer directly collects it. The dissertation will use qualitative research methods in order to inquire and understand the social or human problem from diverse perspectives, and the research study is carried out in the established settings. It also entails construction of a multifaceted and holistic image of the interesting phenomenon.